When it comes to blogging the fashion industry leads in this area. Personally I never really paid much attention to blogging and probably wouldn’t have ever had much interest in it if it wasn’t for the fashion industry. Although now there are blogs for many areas and interest, which is great.
When it comes to blogging and tweeting some of the best practices is to be consistent. What do I mean by this? Well, let’s say you are just starting out and you begin posting something every Monday and then all of sudden you go a few weeks without posting anything. Your readers won’t know what to expect from you. Being consistent is the key in blogosphere. The best way to keep on task is to create a content or editorial calendar. The content calendar will serve as a great tool to keep you on task and stay committed.
“A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. A social media calendar cuts extra time out of your content marketing strategy and helps you allocate your resources wisely, to help ensure your brand consistently publishes high-quality, well-written, high-performing content pieces (Sorokina, 2014)”.
If you’re not sure how to create one, check out this article: How to Create an Editorial Calendar Using Google Calendar
KEEP IT SHORT AND SIMPLE
Another great practice is keep it short and simple. Every post is going to be different but they don’t have to be long. If you find a post is growing in length, split it up into a series or find a great end point and say, to be continued. Depending on the time of day you publish your post, the majority of people are busy. A great post should be about 5 minutes long or short enough that someone can read while enjoying a cup of coffee. In addition, the post or tweet should be meaningful, “Providing interesting content is the way to “earn” your audience (Schaefer).”
SELECT A NICHE
As I mentioned there are some many things to blog about and everyone has different interest. So selecting a niche is important, this way readers know what topic(s) you are focusing on. Also, this is where you can be creative and showcase what you do or how you do something.
Regardless of what platform one may use to the engage their audience the key is to be authentic. Mark W. Schaefer said in his book, The Tao of Twitter, “When somebody does something great–provides an interesting blog post, an exceptional insight, a helpful solution–I try to make an effort to compliment the person publicly on Twitter (Schaefer).” We get it there isn’t enough time in a week to respond to every re-tweet or comment especially for those with a large audience. However, I think sometimes with social media people forget that socializing is apart of the formula. I should also add here that not everyone is on social media for the same reasons, some use it solely for business while others use it to connect with friends and family.
The bottom line is that there are so many wonderful opportunities that can be developed through social media and keeping up to date is essential. Social media is continually growing and according to some statistics presented in the video I have shared below, “Social media has become the #1 activity on the web.”
The suggested practices are only a few of many but these the ones that I believe will help you gain a good start. Do you have any practices that you find useful with blogging or tweeting?
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Calanderpedia. (n.d.). Blank calendar-template 1. Retrieved from http://www.calendarpedia.com/blank-calendar-excel-templates.html
Qualman, E. (2012, October 7). Social Media 2013 [Video file]. Retrieved from https://www.youtube.com/watch?v=TXD-Uqx6_Wk
Schaefer, M. (2014). The Tao of Twitter: Changing your life and business 140 characters at a time. McGraw Hill.
Sorokina, O. (2014, November 6). Why You Need A Social Media Content Calendar For Your Business. Retrieved from https://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/
Wainwright, C. (2016, February 2). How to Create an Editorial Calendar Using Google Calendar. Retrieved from http://blog.hubspot.com/marketing/create-robust-editorial-calendar-ht#sm.001pp59dt1c4ed9az6127a6y0tltl