I want to take a gamble and say we can all agree that there are so many social media applications and choosing which one to use for your business or industry can be somewhat complicated. The goal in making your selection should be to choose one that is suitable for your business and accessible to those in your market. Fortunately, in the fashion industry, the struggle isn’t as complicated as almost all of the top platforms are fitting.
In the fashion industry Twitter, Instagram, Facebook, Pinterest, YouTube, and Google+ are the tools of choice. From top fashion houses like Gucci to celebrity fashion stylist like June Ambrose, many of these platforms are the tools of choice.
The wonderful thing about all the platforms that I have mentioned is they all allow the user to post pictures or video footage seamlessly. This is perfect for posting different looks or designs. The video capability is great for showing clips of fashion shows perhaps the big ones that take place during NYFW.
Twitter, Instagram, Google+ and Facebook may be the simplest in terms of posting a quick thought or picture. YouTube which is a video sharing tool is better if you have time to record and upload the video. Although, not necessary as it is user-friendly having some basic technical skills may be helpful when using YouTube.
Take a look at this short video clip on the basics of creating a good quality video for YouTube:
The one hiccup that some may face within the fashion industry due to social media is that it is becoming over saturated. If you have a camera and can post pictures quickly you can become sought after overnight to cover shows and sit front row at major shows. Depending on what side of the table you are sitting on this may be fantastic. While there is room for everyone and enough to go round the concern within the industry is that the professionals are getting kicked to the curb due to social media. With the rise of social media, it races to see who can post the quickest and get the story out first, which is a big leap from how it once was.
Since social media and technology is the wave of the future and it doesn’t appear that we will be going back in time anytime soon. Professionals should jump on the bandwagon and decide which platforms will work best for them. Twitter and Instagram are always a good start as they are integrated.
Whether you are in the fashion industry or not, the key is to select a platform that will work well with your business and that are accessible to your target market. So, choose wisely.
Leave a comment below.
Social Blade. (2015, February 5). How to Make a Good Quality YouTube Video 101, Episode 4[Video file]. Retrieved from https://www.youtube.com/watch?v=_O-HTnNArDA?rel=0&w=560&h=315
Sunsets and Sequins 
Greetings Astrid,
Great post Astrid! Social media really does play a major part in the fashion industry. If there is a fashion brand that does not partake on any social media platform, then the brand is really missing out on opportunities. I believe that professionals are no longer needed because active social media users are able to post what is going on especially during those fashion shows. Your are right when you said it is all about seeing who is able to post and share the story first which makes it easier than to wait. Social media has really taken a toll on the fashion industry along with being a major impact as well.
I also did my post on the fashion industry and would love for you to take a look at it when you get the chance. Please feel free make a comment too. Thanks!
-Tyrrell Bennett
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